Ecom Scaling.... What!! 44,500 products!!

Yeah that was a crazy moment, in 2020 the world was in panic over covid 19......

We owned multiple retail stores and no one was allowed in....we went to our parts providers and quickly scaled our ecom store to 44,500 sku and went to our 11,000 customer data base to make sure everyone could get what they needed. We learned quickly that launching such a crazy in depth store wasn't the answer and pivoted back to just under 10,000 products. Yep still a lot however it allowed everyone in the cycling community to get their cycling needs during that time. You can scale up and down as you find the right spot for your store. We didn't own these products so it worked for the time. aaaannnnddd we made some $$$$ so that didn't suck.